in Large Companies
LOCOMOTIVE FINAL CONFERENCE
Hamburg 5-6 June 2007
Christer Asplund has been described as one of Europe's leading consultants in the field of building more attractive investment infrastructures at the local place, innovative cluster-building and placemarketing strategies.
Since joining Interlace-Invent as a partner, he holds responsibility for Place Branding activities, with projects being carried out in Shanghai, Barcelona, Scandinavia, the Baltic States among others. As founder of the mCity Stockholm,Asplund is a leading European driver of the Living Labs Europe initiative to advance attractiveness of places through advanced mobile solutions.
Asplund held the office of Managing Director of the City of Stockholm Development Agency and was Managing Director of Business Arena Stockholm. In this office he held responsibility for the branding, marketing and inward investment activities of the City of Stockholm.
He is former senior consultant and co-founder of EuroFutures - a Stockholm-based research and consulting company. During a ten years time he devoted his full capacity to EuroFutures. He has written several books and articles on regional development, industrial policy, innovations, information technology and marketing. His latest book, “Marketing Places Europe”, published by Financial Times, is a joint project with the world leading marketing guru, professor Philip Kotler. Conventional regional policies are abandoned here and instead the concept of attraction policy is introduced. He was formerly managing director of a regional promotion agency involving private and public sectors. The main task was to promote innovative businesses.
Asplund was Chairman of the Swedish Inventors Association and is currently chairman of MentorPool.
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